Mahashian di hatti limited | Analysis

Mahashian di hatti limited | Analysis INTRODUCTION Mahashian Di Hatti Limited is an INDIAN manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name MDH. It specializes in several unique traditional blends of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over India, and exports its products to several countries. It is associated with Mahashay Chuni Lal Charitable Trust HISTORY Mahashay Chuni Lal started the enterprise in Sialkot (now in Pakistan) on April 13, 1919. In a few years, the spices became very famous and they came to be known as Deggi Mirch Wale (the Pot Chilli People), after the name of one of their famous spice mixtures. After the partition of India, Mahashay Dharam Pal, the son of the founder, shifted to Delhi and opened up his shop at Ajmal Khan Road, Karol Bagh under the banner Mahashian Di Hatti of Sialkot (Deggi Mirch wale). The name Mahashian Di Hatti means the Shop of the Magnanimous in Punjabi GROWTH The company initially relied on hand-ground spices, but has since shifted to automated machines, with a capacity of producing 30 tonnes of packaged spices in a day. There are large fully automatic manufacturing plants at Delhi, Gurgaon (Haryana), Nagpur (Rajasthan), Ghaziabad (Uttar Pradesh) and Amritsar (Punjab). It has now a network of over 1000 wholesalers and over 4 lakh retail dealers in India. It was ranked 490th among the unlisted Indian companies in 2000-01. MDH pioneered the marketing of powdered spice mixtures in handy attractive packages. It has been co-opted as member of several committees of the Bureau of Indian Standards. In the last few years, the Exports Division of the company has started exporting the spices to several countries including UK, other European countries, Canada, United States, Japan and Switzerland FAMOUS PRODUCTS The MDH brand name is very well known throughout India. The products sold under the brand name include single spices (such as chili, coriander and turmeric) as well as blended spice mixtures. There are over 45 products available in over 100 different packages. The more famous ones are Chana Masala (for chickpeas), Sambar Masala (for Sambar), Kitchen King (for vegetables), Chunky Chaat Masala (for chaat), Garam Masala (hot spice, multi-purpose) and Chicken Masala. In addition to spices, it also manufactures incense sticks, Ayurvedic tooth powder and havan samagri, a mixture for Hindu ritual sacrifices. PRODUCTS We offer a wide and comprehensive range of products, which include: Wheat Flour SPECIES INCENSE STICKS AYURVEDIC INFRASTRUCTURE We are empowered with a state-of-the-art infrastructure, requisite technology, efficient transport facilities and superb working environment. We possess a spacious warehouse which can store large quantities of products. We are backed by a well-qualified and technical team of astute technocrats, business oriented professionals and diligent workers, who are highly experienced and have a thorough knowledge in the relevant field. The team is capable of sourcing large volumes of products to satisfy the customer demands and specifications. We possess one of Asias largest Wheat Flour Manufacturing Plant which is installed in our in-house production unit. We have the capacity to produce 3000 mt. Wheat Flour as per the European Standards on daily basis. Our wide network of distributors and suppliers are scattered all over the globe ensuring the customers of safe, smooth and punctual delivery of products. BUSINESS MISSION We will strive as a corporation,to gain trust from customers and continue to grow in strength. Make an effort on a daily basis to keep every customer satisfied,by offering every area of business, competitive products and services of superior quality thereby contributing to society. Having mutually satisfying interactions with customers through products Not being content with the present reality, continually striving for betterment and improvement, and accepting the challenge t Creating an environment in which each individual can apply their greatest strengths, an environment in which results will be evaluated correctly, and in these contexts, using our collective strengths to the fullest. Continuing to act in righteous ways, as good members of society MARKETING OBJECTIVE Strengthening brand name competitiveness With consumer requirements of tasty, safe and convenient as a basis, detailed analytical assessment of changing consumer demand is becoming vitally important in the food industry. Hereafter, in addition to guaranteeing quality and taste, MDH will analyze market data even to the extent of product quantity and shape, in hopes of predicting forthcoming trends and reflect these in the development of new products SITUATION ANALYSIS Growing interest in healthy eating and convenience has set the pace for this growth. Consumers have been boosting their consumption of whole grains. At the same time, they are buying more highly processed convenience foods like sandwiches, pizzas, and tortillas which often contain large amounts of flour. This situation reflects a turnaround in flours fortunes. . . Types of Flour Wheat flour is the primary grain product consumed in the United States. Thats apparent in the wide variety of food products prepared from flour: packaged flour for home baking, bakery mixes, breads, cakes, cookies, crackers, and pastas. Flour is also used in breakfast cereals, gravies, and soups. Overall, products classified in the bread and cake industry Roller flour mills, producing wheat products like atta, maida and suji are struggling for survival, since wheat has vanished from the markets in india such as uttar Pradesh. Many mills have closed down while others were running at less then 50 per cent of their total capacity utilisation. The total annual installed capacity of Uttar Pradesh was 40 lakh million tonne at one time. COMPETITOR ARE; Shakti bhog 10-15% market share Annapurna 40% market share Pillsbury approx 5-10% These are the competitors of MDH aata as we see Annapurna has the leading market share as number one brand so for to compete with we use latest technology so that amount of vitamins,minerals maintains a high rate. TECHNOLOGY The machines used by us is of latest technology which made good quality aata which is free from moisture,humidity contains an appropriate amount of vitamins, proteins starch carbohydrates which is useful for customer. For to satisfy the customer needs we take care so that cost reduces profit increases with quality of product. SWOT ANALYSIS The strengths, weaknesses opportunities and threats (SWOT) analysis provides a snapshot of MDH AATAinternal strengths weaknesses and external opportunities and threats. STRENGTHS 1MDH is Indias largest industry producing spices having a prestigious image in the mind of consumers. RD expenditure is very high in all other existing segments as well as for its MDH aata. Shri Dharmpal ji the Founder of MDH is extremely knowledgeable, personally and financially dedicated to making the business a success. ‘ Just In Time Production Active and committed advisory council. Well developed distribution network. WEAKNESSES Though it has considerable anecdotal information the company is lacking of marketing research. Internal dispute among its subsidiary companies OPPORTUNITIES To capture the market share as using the latest technology.. MDH which is new for Indian Flour industry Government policies like the automatic approval for FDI up to 100% Introduction of new products Online activities, online buying 6 .Easy availability of credit, lower interest rate and higher consumer confidence and gradual recovery witnessed in business cycle. THREATS The major threat comes from rich and big competitors who dominate the Indian market. From companies like Annapurna having market share more than 40% TARGET MARKET STRATEGY As MDH producing its new product that is aata so it has to target the market where he lacks .generally branded aata is purchased in urban region not in rural area.So it our target to capture the market rural as well as urban so that we cater the needs and provide satisfication to customer along with getting market share. And to provide the goods and services in the region where lacks so that market size increases. VALUE CONSIOUS Those that are looking for the ideal combination of high fuel economy and low maintenance cost in long run at an affordable price. All three groups are likely to be exposed to the same degree of outdoor and ambient advertising. It is difficult to estimate the exact size of each group, but most buyers will be a mix of all three and not only one reason will motivate a purchase. The overall size of these groups is probably fairly small and will explain why products are not more common yet. CAMPAIGN OBJECTIVES Objectives are important to clarify and set an objective set of targets that ought to be achieved by the planned actions. Objectives exist on three levels; Corporate, marketing and communication. Corporate objective can be summarized as shareholder wealth maximization and is ultimately achieved through higher profits and increased sales. Marketing objectives are the successful introduction of a Marketing communication activities are a vital part in achieving the above two and have to be Coordinated with all other company activities (production, sales, purchasing). Strengthening the relationship with the MDH brand. Increase the consideration of MDH when planning to purchase flour. The target market should be reached as fully as possible Customer and Consumers have to be made aware of a new product and its brand name. PUBLIC RELATIONS â€Å"The development and maintenance of good relationships with different public groups†. Public relations are useful because they enjoy a high credibility at a low cost, but the exact message cannot be controlled. This communication form will be of major importance for the MDH campaign as many buyers draw their information from the media. Personal selling is very important because a car is a high involvement product and affords more Conviction for purchase which is given by PS. personal selling will be carried out by the local dealers who in advance should have been trained to be familiar with the MDH Atta (dealership launch material, conferences) and its advantages and how to overcome objections. CREATIVE STRATEGY The MDH Atta offers features that no other product offers. These unique selling points should be emphasized in the promotions and any barriers to purchase are weakened at the same time (unique selling Proposition strategy). To appeal to the target market promotions should promote the car and its users to be innovative imaginative, bold, intelligent, revolutionary and pioneering. It would make sense to create different executions to target one of the three mindsets identified in the target market and emphasizing their reasons to buy and refute their individual barriers to buy. MARKETING MIX PRODUCT As product is sum total of tangible and intangible attributes including productdesign, style,size, quality, colour,brand name ,labeling etc. So we produce the product in such a way which has all the qualities so that customer takes the proper benefit. Here in case of aata we produce it in such a way so that it carry all the features of good product.. PLACE/DISTRIBUTION Place is the distribution mix. It is concerned with the smooth flow of goodsandservices from the producer to consumer by creating time, place and possession utility. It signifies two things namely physical distribution and the channels of distribution.It also includes transportation, warehousing, inventory control,wholeselling etc. So we create the utility in such a way so that there is proper distribution of goods.. PRICE Price is the value of a product expressed in terms of money.It is a matter of vital importance to the buyer or seller.Exchange of goods and services takes place when buyer is willing to purchase at the proper price. As in case of this aata we set the price in such a way so that it will low then the competitor price and it is of better quality. We set the price in such a way so that their will be proper profit margin, considering the terms of credit and other policies. PROMOTION SALES PROMOTION Monetary incentives to buy, is most effective to trigger a decision or purchase. SP is useful at the beginning of the product life cycle to increase acceptance or provoke a trial. MDH is selling the aata beneath its production cost. However an additional third party sales promotion mechanism has been put into place: Power shift, a government backed agency, To get the biggest benefit out of this MDH should advertise this fact. Otherwise SP should be used spontaneously once a slowdown in sales can be detected (PLC). ADVERTISING a paid form of non-personal mass communication from an identified sponsor, should be the major communication mix ingredient for this campaign. Advertising is controllable, but expensive esp. TV. Advertising can be used to increase awareness, create interest and inform about MDH AATA USPs. Customers or consumer are reached by placing adverts in their target media. Direct mail in the form of newsletters can useful for this campaign to create awareness (pre launch) and inform or offer of opportunity to book a test drive. MDH has already a database in place but can also buy further data. Direct mail is also important when targeting the corporate buyers and provides them with detailed information about the MDH. PACKAGING Packaging is supposed to be the fifth P in marketing. After product, price, place and promotion, packaging is the element which holds the maximum importance in the marketing of a product. As majority of the purchase decisions are made in store, we ensure that our products are attractively packed so as to capture the attention of the buyers. Our products are packaged in different quantities depending upon the different segment and market. MARKETING RESEARCH Good marketer wants insight to help them interpret past performance as well as plan future activities. They need timely, accurate and actionable information about consumers competition and their brands .they also need to make the best possible tactical decisions in the long run. Discovering a consumer insight and understanding its marketing implication can often lead to a successful product launch or spur the growth of the brand. MDHis doing extensive marketing research to understand consumers preferences and also the competitors strategies. It has a separate RD department which conducts online as well as offline surveys to know what consumers think about its offerings and what are their feedbacks The financial objective is to be financially solvent within the first two years of operation. The various expenditure on various operational activities are as follow- Online advertising; button and banner advertising on automotive websites and on online sites of target media Rs 1, 000, 000 Direct Mail news Letter Rs 500000 TV short Rs 3,00000 Print Rs 3, 00000 Outdoor RS 1, 00000 Sponsorship of MDH target group relevant events, celebrity Endorsement Sales Promotion, to be Confirmed Rs 20000000 Other: Promotions Sales Promotion Personal Dealer activity absorbed in Overheads Testing end of campaign Evaluation Rs 20000000 First year total: Rs 4,00000000.Second year total: Rs 3,00000000 .Third year total; Rs 2,000,00000 Considering the small target group of the MDH and the small projected sales figures a budget of Rs 9million over three years seems appropriate, however I would recommend reallocating the budget. That way the launch period communications can be intensified. Three years are also likely to correspond to the Product of this since car manufacturer have increased their output to keep demand high. ORGANSATIONAL STRUCTURE AND PLAN As well established company Reliance currently has many members on its staffs. However its automobile section is new. As this section matures into a stable and profitable organization the need for employees will grow. The first forseeable employee need is in the area of sales. The plan is to hire salespersons in early 2009 to allow Mr. Dharmpal ji to continue his consulting on a regular basis ,while at the same time ensuring a steady supply of for continued development efforts. To obtain the financial flexibility needed to manage its cash flow successfully the company has made contractors a significant component of its workforce SALES OBJECTIVE Sales of Rs 350,000,0 by the end of 2009,sales of Rs 1 million by the year 2011 and by the year 2013 sales of Rs 3 billion SUMMARY The recommended marketing and communications strategy that makes use of advertising, PR, new media and direct mail. Personal selling will be provided by the existing network of local dealers. Advertising will use TV, Print and outdoor media to initiate purchases. The Internet will play an important role for both advertising and direct mail, using a modern medium to underline the advanced character of this aata. However that this plan so far is only a model/ plan, and not definitive, it can and is likely to change esp. if pre or post-testing give negative results. Before realizing the proposed action a long planning period with frequent meetings of all parties is necessary to ensure the integrity and unanimous messages of the campaign. REFRENCES Financial Times 1999 2001. Various issues. Key Note. 2002. The Green Ethical Consumer. Market Assessment. Varey, Richard. 2002. Marketing Communication. London: Routledge. 4. Pickton, David and Broderick, Amanda. 2001. Integrated Marketing Communications. Harlow:Prentice Hall 5. Fitzgerald, Maureen and Arnott, David. 2000. Marketing Communications Classics. London: Business Press, Thomson Learning Westwood, John. 1990. The Marketing Plan. London: Kogan Page Limited.

Death and Women in Sadegh Hedayat’s “The Blind Owl” Essay

INTRODUCTION Sadeq Hedayat’s ‘The Blind Owl’ is one of the most important literary works in Persian language. The original Persian text of The Blind Owl, marked â€Å"not for sale in Iran,† appeared as a mimeographed publication in India in 1937. It was assumed at the time that Hedayat feared the repressive rule of Reza Shah; he feared especially that with the publication of this work he might have violated the established norms. He was aware that the propagation of a message that focused on the strangulation of the Iranian people, on the denial of individual human rights, and on the need for individual enlightenment would not remain undetected for ever. The central theme of the story is an attempt toward the resolution of the writer’s dualistic experiences of the real versus unreal, the sensual against the spiritual and death as opposed to life. Underlying his problems are sexual fear, association of women with death (a common theme in literature) and disgust af filiated with death and women. Perhaps no other modern Iranian writer has been claimed by his countrymen more than Sadegh Hedayat has. A tale of one man’s isolation, the novel contains a maze of symbols, recurring images, social commentary, allusions to opium-induced states, contemplations of the human condition, interjections on art, and references to literary and religious texts—all of which have, for decades, made it fertile ground for critical interpretation. The most long-standing theory was espoused by the Iranian Communist Party (Tudeh), with which Hedayat for a time sympathized. The Tudeh’s claim was that the black mood in the book is an allusion to life under Reza Shah, who ruled Iran from 1925 until 1941. But as scholar Homa Katouzian points out in Sadeq Hedayat: The Life and Legend of an Iranian Writer, while Hedayat did oppose the shah’s tyrannical reign, the book is a far more universal statement about alienation. Often compared to the work of Franz Kafka (whom Hedayat admired), The Blind Owl also brings to mind Fernando Pessoa’s The Book of Disquiet in its stark meditation on dejection. ‘â€Å"There are sores which slowly erode the mind in solitude like a kind of canker,† begins the book, and in the pages that ensue we glimpse this solitude, through the narrator’s room, which â€Å"stands upon the ruins of thousands of ancient houses†¦ like a tomb†; through the landscape of â€Å"crouching, accursed trees,† between which there are â€Å"ash-grey houses† where â€Å"no living creature could ever have dwelt†; and through the narrator’s estrangement from the â€Å"rabble-men† who bear â€Å"an expression of greed on their faces, in pursuit of money and sexual satisfaction. An ethereal girl appearing throughout offers hope. She is the image the narrator paints on his pen cases, a vision he falls in love with, and the portrait on an ancient jar, inside â€Å"an almond-shaped panel† (perhaps a reference to a mandorla, an almond-shaped contour found around images of Mary—the almond representi ng virgin birth). But the girl has a â€Å"double nature,† resurfacing as the narrator’s cunning mother, and, later, as his promiscuous wife. SYMBOLISM OF DEATH AND WOMEN IN SADEGH HEDAYAT’S THE BLIND OWL The word manic is important in connection to the story. The narrator wants the ethereal woman to remain in the world of death. Furthermore, she must remain out of touch and not to be seen by others. Later on, when the ethereal woman and the mother image become the same, one realizes why the narrator is so pre-occupied with woman as a focus of the problem of life and death. Mother is the birth giver. The narrator is mystified by the strange psychic state of his mother. The mother withdraws and there is an intense need to find her. The ethereal woman becomes the mother. How could anyone bear a sex encounter with her, to enter her body? Therefore any suggestion of love intimacy with women in the sexual sense must be avoided. For him it is not possible. At this point, sexual love becomes the focus of the collapse of security and of being. A tendency for suicide arises when he believes that a world in which it is not possible to distinguish the reality from the painted appearance is exists. This weariness with life is a symbol of schizoid suicide, which leads into withdrawal into death, into a ghostly world. In the unconscious, the narrator believes that the corruption of relationships through sexual contact brings nothingness. This again indicates the presence of a schizoid element in his mind. A person with a schizoid mind seeks isolation. Union with a woman will not take him into the path of separateness, so he buries the woman. Now he can be free. He is alone but alive. In the process, he is denouncing the â€Å"inferior† half of himself, the woman in him, the part that he fears may corrupt and make him diseased. He expresses the intolerable perplexity of woman as a focus of appearance and reality. But this distrust of women is not misogyny. It is a result of profound pondering of problems of human nature and being. Hedayat’s association of women with death, his inability to deal with realism through the horror of the tragic, and a paranoid attitude accompanying his inability to tolerate and accept his own mortal reality indicates a form of dissociation from reality which serves as a clue to his existence problem. In â€Å"the Blind Owl†, the writer fails to establish existential authenticity and freedom. This is because in his struggle through re-birth, his view of self, others and the world in general is dominated by his rejection of his female elements of being and knowing. Such rejection is mainly due to his schizoid problems, but it is also magnified by the prevailing attitudes toward women in his native country. CONCLUSION To take you inside such a mind in such a brief book is an achievement up there with Poe and Kafka- to perceive the hell of isolation within one’s own head is to show how the narrator’s madness is an endlessly coherent vision of the world. It corresponds to the way that he sees the world- and that vision is not inconsistent or inadequate in its own terms. He functions as a system of epistemology, processing new information, but never progressing and never learning. A feminist critique might stop there- but I don’t think we should- I think there is more to say here about the way he thinks of women and the way that that relates to the way he thinks about truth. The male intellectuals of the period and long after accepting principles of equality and freedom for both the sexes and at the same time growing up with the traditional notions of good, non sexual, virginal woman no doubt would have had problems coping with the new image. They did not know whether to be on their knees to her in reverence to her as the good mother figure, or full of sensual contempt for her as the whore. Ultimately, these men would be in need of her presence or impelled to destroy her. Hedayat would have been no exception. His preference for the spiritual, non-sexual contact with women can also be attributed to his inability to cope with the emergence of the new woman. The female characters therefore may be seen as dramatizations of endopsychic situations, to be understood as attempts to express the writer’s attitudes to women and to his own female element, and to embody these attitudes to the female knowledge in order to deal with problems of identity and being. In turn, his cultural experiences and the masculinity of the society in which he lives also influence such dramatizations. In a masculine society, such as Iran, a great deal of the contemporary culture needs to be explained in terms of the development of modes of false strength, which are based on a certain male dynamic. Where there is a deep insecurity of existence, this male dynamic is employed as a substitute for the female element of â€Å"being†. In these societies reality is normally located in the masculine paradigm, in which all female elements of being and knowing have been eradicated. In these situations, men will have problems accepting their culturally unacceptable and inferior female element. It should also be noted that men of Hedayats’ era, for the first time in the Iranian history, witnessed the transformation of the traditional Iranian women into modern twentieth century women—the kind who joined the ranks of the political parties, rallied, had lovers; had abortions and even bore illegitimate children. They also challenged the bipolar image of women as the virtuous v ersus women as prostitutes. REFRENCES _ Ghotbi, M.I. This is The Blind Owl. Tehran: Tabesh P, 1934. _See :http://assets.cambridge.org/052159/1953/sample/0521591953web.pdf . _ See :The Blind Owl by Sadegh Hedayat , http://www.almaclassics.com/excerpts/blindowl.pdf . _ See : Campbel, J., The Masks of God, Condor Books, London Press, 1973. _ Jung, C.G. 1950, Psychology and literature in The spirit in Man, art and literature Ark Edition Publication, London, 1967. _ 1920, â€Å"Trauma of Birth† ,Dover Publication, 1993. _ The Double ,The university of North Carolina Press 1971, KARNAC, London, 1989. _ See : http://www.angelfire.com/rnb/bashiri/BlindOwl/blindowl.html . _ See : http://therumpus.net/2010/10/why-i-love-sadegh-hedayats-the-blind-owl/. _ The Era of Reza Shah.† Washington: Library of Congress, 1998: . Yarshater, Ehsan, ed. Sadegh Hedayat: An Anthology. _Colorado: Westview P, 1979. _See : http://docs.lib.purdue.edu/clcweb> . _ Mannani, Manijeh. â€Å"Modern Middle Eastern Literature.† Department of Comparative Literature Lecture Series, Department of Comparative Literature, University of Alberta, September 1998. _Rahimieh, Nasrin. â€Å"A Systemic Approach to Modern Persian Prose Fiction.† World Literature Today 63 (1989): 15-19. _Beard, Michael. Hedayat’s Blind Owl as a Western Novel. New Jersey: Princeton UP, 1990. _Fanon, Frantz. The Wretched of the Earth. Trans. Constance Farrington. New York: Grove P, 1963. _ ale Ahmad, Jalal. â€Å"Iranian Education and the University.† Trans. Michael Hillmann. Iranian Society: An Anthology of Writings. By Jalal ale Ahmad. Ed. Michael Hillmann. Kentucky: Mazda Publishers, 1982. 116-21. _ ale Ahmad, Jalal. â€Å"Epilogue.† Trans. Michael Hillmann. Iranian Society: An Anthology of Writing. Jalal ale Ahmad. Ed. Michael Hillmann. Kentucky: Mazda Publishers, 1982. 143-48. _ Yasamine C. Coulter, â€Å"A Comparative Post-Colonial Approa ch to Hedayat’s The Blind Owl†. _ Comparative Literature and Culture 2.3 (2000):

Aristotle vs. Plato Essay

Born in Northern Greece. Aristotle’s male parent was a tribunal doctor to the male monarch of Macedon where Aristotle himself would be requested by King Philip II to tutor his boy Alexander ( who grew up to go â€Å"Alexander the Great† ) . Aristotle. one of the most influential minds in doctrine including political theory is besides known as the legendary Greek philosopher. logician. scientist. and pupil of Plato. Aristotle studied in Plato’s Academy in Athens. Plato being the pupil of Socrates and besides known as the male parent of political theory helped educate and determine the head of immature Aristotle who so became known as the first political scientist. It was the diverse ambiance in which Aristotle was raised. along with his instruction and so his many travels that gave him the deepness of being able to see and see the good and the mistakes in the universe. Aristotle saw doctrine within the physical universe. He believed that our truths came from physically interrupting down systems and analyzing them to understand them. He had experience with travelling and seeing different universe governments. Aristotle believed one had to interrupt things down through empirical observation and scientifically. Therefore deriving his rubric of political scientist who used scientific methods to analyse and reason his beliefs. ideas. and sentiments. Aristotle believed that one must believe critically and rationally utilizing inductive ground and an empiricist attack. Aristotle studied over 100 governments and analyzed which 1s were the strongest. how they functioned. and which best served the people. He concluded that the best type of authorities government was that of one with a strong in-between category to equilibrate the upper and lower categories to make the most stable and merely society. He believed that this government would be a combination of facets from a civil order ( an elected authorities that has the bulk of the common people’s best involvement ) . nobility ( regulation by the rich but with the people’s involvement in head ) . and monarchy ( a individual swayer if there is the possible that that metropolis has a qualified swayer as such which Aristotle admits is rare and can easy turn into dictatorship ) . Aristotle felt that most people did non hold adequate intelligence or power to manage running the authorities so it is best to set those in power who do. In his work. The Politics. Aristotle is explains that a metropolis is made up of many people. many persons who possess different positions and values. It is the diverse group of the metropolis that makes it a metropolis. If a metropolis were to go more and more a unit so it would lose its singularity in sentiments and do up and get the better of the full definition of a metropolis. Aristotle believes that people are entitled to their ain ideas. sentiments. and ownership. He states in his work ( Politics. page 40-41 ) that is non in the nature of a metropolis to be a unit. Aristotle believes that metropoliss are made up different parts and different entities that work together as a whole. They do non work as one but instead work together. Aristotle provinces that utmost fusion of a metropolis is non a good thing. Aristotle states that â€Å"The metropolis exists for the interest of a good life† . significance that a metropolis is at that place to map as an mercantile establishment to run into the demands of each of its citizens. Each citizen has his ain demand to be met. Aristotle realizes that what makes one individual happy may non do the other happy. â€Å"It is obvious that a metropolis which goes on going more and more of a unit will finally discontinue to be a metropolis at all. A metropolis. by its nature. is some kind of plurality† ( Aristotle. p. 39 ) . Aristotle is reasoning that if a metropolis becomes more and more incorporate so merely one voice is heard and it will so miss the really alone constituents of different voices. maps. and positions that made it a metropolis in the first topographic point. Aristotle believed that a metropoliss intent was to heighten plurality. a diversified metropolis that comes together to map. Known as the first political philosopher. Plato saw all physical things to be illusional. to be â€Å"a shadow of reality† ( Simile of a Cave ) and he stated that worlds are falsely led by their senses. Because of this. harmonizing to Plato- merely a society lead by Philosophers is a merely society ( Republic 473-475 ) . Plato believes that philosophers are the lone 1s to seek out absolute truth and justness and will hence be more educated and more inclined to do the best determinations for the group. At the same clip Plato thought that every individual had the possible to obtain ground. truth. and cognition by â€Å"stepping out of the cave and seeing the â€Å"light† . Plato believed that if people were educated decently so they would do good determinations. He believed people’s basic nature to be good. Whereas Aristotle tended to more of a realist and knew that some people did non hold it in them to â€Å"reason† or to â€Å"see the light† . In his book. The Republic. Plato discusses his belief in making a metropolis like utopia where there are no categories and everyone portions everything including adult females. kids and belongings. Plato’s positions are a bit unrealistic because he seems to non take into consideration human nature. Worlds are of course competitory and with clip would go more individualistic. Plato would non hold with Aristotle’s transition that a metropolis that grows into a unit will finally discontinue to be a metropolis. Plato on the reverse would province that the more of a unit the metropolis becomes. the more of Utopia it will be with everyone in common idea and understanding. common ownership of land. animate beings. and adult females. Plato’s ideal metropolis was that of a Utopian that would be governed by philosophers. He desired a perfect society with no jobs where people were happy. His society would dwell of three categories: swayers. aides and labourers. The swayers would be the philosopher male monarchs. would ever govern the province. The aides ( warriors ) would support the province and the labourers would be responsible for material production of goods needed by the province. Plato believed that the philosopher male monarchs should run the province being that they are the wisest and best possible campaigners. Plato was wholly molded by his instructor Socrates. taking on all of his ideas and doctrines whereas Plato’s pupil Aristotle took on many of his ain decisions and ideas many times beliing Plato’s. Plato was more of a dreamer while Aristotle was more of a realist. Where Plato sought out the â€Å"Utopia ideal situation† . Aristotle sought out how to break the current state of affairs. Another difference about Aristotle and Plato’s attack is that Plato is more focussed on the flawlessness of the universe and how people come to cognize about this. While Aristotle focal points more on the observations in nature and he knows non everything in nature is perfect. Aristotle. unlike Plato. was non focussed or concerned about the thought of a perfect society ; alternatively he wanted to better upon the 1 that he was portion of during his being. He believed that society should endeavor to use the best system it can achieve. He felt that Utopia was unrealistic and pointless. It would be best that society was at its highest possible and you can merely better upon the bing one. Therefore the integrity of a metropolis would decrease the individualism and different constituents that unambiguously make up a metropolis. therefore in the terminal the devastation of the really significance and map of what a metropolis ought to be.

Italian Phrases for Shopping in Italy

When you arrive in Italy, shopping in any context—like at the bakery, the pharmacy, or just any negozio (store)—is inevitable. Plus, who doesn’t bring home a suitcase brimming with local oils and products that read â€Å"Made in Italy†? With that in mind, here are the basic phrases you need to know that can help you get by in any shopping situation. General Shopping Phrases/Vocabulary Quant’à ¨? - How much is it?Quanto costa? - How much is it?Quanto spendo? - How much do I spend? TIP: Use â€Å"quant’à ¨Ã¢â‚¬  or â€Å"quanto spendo† when you have many items and â€Å"quanto costa† when you have just one item. Posso pagare con il bancomat? - Can I pay with my debit card?Accettate carte di credito? - Do you (all) accept credit cards?Accettiamo soltanto i contanti. - We only accept cash.Sto cercando†¦ - I’m looking for†¦ TIP: Notice that the phrase above does not use any preposition like â€Å"per†, for example, to stand in as â€Å"for†. Some phrases in Italian don’t need the preposition in the same way that we do in English, which serves as just another friendly reminder to be careful about directly translating from English to Italian. Sto solo guardando. - I’m just looking.Poi? - Anything else?Qualcos’altro? - Something else?Basta cosà ¬. - That’s all.Vorrei†¦, per favore. - I would like†¦, please.Prendo†¦ - I’ll take†¦Ha bisogno di aiuto? - Do you need help? (formal)Mi piace. - I like it.Non mi piace. - I don’t like it. TIP: If the object you like or don’t like from the above two phrases is plural, like â€Å"le scarpe - the shoes†, then say instead â€Å"Mi piacciono† or â€Å"Non mi piacciono†. È troppo caro. - It’s too expensive.Ha qualcosa di meno costoso? - Do you have anything cheaper? (formal)È un regalo. - It’s a gift.Vuole la confezione regalo? - Would you like it gift-wrapped? (formal)È fatto a mano.  - It’s handmade.È artigianale.  - It’s artisanal/small-scale.La commessa - Shop assistant Phrases for Shopping at a Market Whether you’re going to un mercato all’aperto (an open-air market) or un supermercato (a supermarket), these phrases will help you navigate the experience. Quanto costa al chilo? - How much does it cost per kilo?Quelli come si chiamano? - What are those called?Un etto di†¦(agnello). - 100 grams of†¦(lamb).Come si puà ² cucinare†¦(il vitello)? - How does one cook†¦(veal)?(Otto) fette di†¦(prosciutto cotto), per favore. - (8) slices of...(cooked prosciutto), please.Avete...(le patate)? - Do you have†¦(potatoes)?Posso assaggiare (il pecorino), per favore? - Can I try (the pecorino), please? Phrases for Shopping at a Clothing Store Use these phrases to help you confidently shop for clothing and accessories from the trendiest shops on il corso (the main street) to i mercati delle pulci (flea markets). Sono/Porto/Indosso una taglia†¦(media). - I’m a medium.Vuole provarlo? - Do you want to try it on?Vorrei provare questi, dove sono i camerini?- I’d like to try these on, where are the fitting rooms? TIP: In the phrase above, â€Å"lo† would be used if the item were singular and masculine, like il vestito - the dress. However, if it were singular and feminine, like la sciarpa - the scarf, it would be â€Å"Vuole provarla†? While it’s important to make everything agree, don’t stress if you can’t remember the gender of the object you have. You’ll be safe with using the pronoun â€Å"lo†. Dove sono i camerini? - Where are the fitting rooms?Non mi sta bene. - It doesn’t fit me well.È comodo. - It’s comfortable.Questi (stivali) sono scomodi. - These (boots) are uncomfortable.Preferisco (la rosa). - I prefer pink.Vorrei cambiare questo, per favore. - I would like to exchange this, please.Stai veramente bene con (quel vestito). - You look great in that dress. (informal)L’alta moda - High fashion To get a more detailed description of how to shop for clothes in Italy, check out this article. Types of Stores There are an endless amount of specialty shops in Italy, so here are the names of each of the most popular ones in case you need to ask on how to get to one or need a recommendation. Il centro commerciale - Shopping centerLa bottega - WorkshopIl negozio - StoreIl negozio dell’usato - Second-hand storeL’edicola - NewsstandLa gioielleria - Jewelry shopLa profumeria - Perfume shopLa libreria - BookshopLa tabaccheria - Tobacco shop TIP: Technically this is a tobacco shop, but it is more of a convenience store where you can cigarettes, magazines, bus tickets, and recharge your phone. Il supermercato - SupermarketLa farmacia - PharmacyLa tintoria - DrycleanersLa pasticciera - Pastry shopLa macelleria- ButcherLa latteria - Milk cheese shopLa panetteria - BakeryLa rosticceria - DelicatessenIl fruttivendolo - GreengrocerLa cartoleria - Stationery shop